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compaign新上映_campaign(2024年12月抢先看)

内容来源：我赢网所属栏目：导读更新日期：2024-12-02

compaign

Urbanic30 2024 Winter Campaign

「yu's万花筒」 Givenchy Holiday Campaign 今年主题『A Holiday Game 』「潮流生活」

「yu's万花筒」 Cara Delevingne X Calvin Klein Holiday Campaign 「潮流生活」

品牌策划在写作品集的时候经常会遇到一个难题自己做过的campaign太多，如果全部都放在作品集上，并不能够清晰展现你的能力和竞争力特别是千万不要把纯粹的执行项目放到作品集里，消耗面试官的注意力也不能够给你加分。 - 同时页数过多，面试官也容易“走神” 所以，品牌策划在写作品集前要找到自己的里程碑项目。 - 到底该如何定义自己的里程碑项目可以从项目价值、难度系数、营销创新、个人成长4个维度体现 - 项目价值维度：能否直接带来业务增长、解决关键战略问题、建立行业标杆、GMV突破（0-1亿）、市场份额提升、品牌资产提升、用户规模扩张 - 难度系数维度：跨部门协作、多方资源整合、打规模执行、时间紧迫性、目标挑战性等 - 营销创新维度：开拓性的传播方式、新内容形式、新的渠道开拓 - 个人成长维度：能够体现你的创新能力、行业洞察能力、项目管理能力的项目。 - 所以，无论是品牌策划还是其他岗位的广告人，要找到自己的里程碑项目可以从以上4个维度方向去扫描自己做过的campaign，并且要在作品集中进行侧重性的表达 - 而不是把所有项目都放在作品集里这样不仅不加分，还很容易减分。 #品牌营销# #营销干货# #广告人# #品牌策划# #营销策划#

氛围感秋冬 Urbanic 2024 Winter Campaign

BALENCIAGA 2024 Gift Campaign

秀女王的Lady Dior Campaign好耀眼「金智秀」

：会要去国外推销宣传（这件衣服）吗？ 𐟐𑯼šcampaign是吗？就…现在…还不能说，到时候巴黎世家方面还会来联系的 *期待𐟥𚠲41203 19thSiamParagonxPPKritNoMorePainInLoveOasis的微博视频

DIOR Men’s Spring 2025 Campaign

Kate Moss for Kate Moss x Zara Campaign 莫斯老婶大战Zara

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