广东中山小榄文创包装升级计划 | 菊城印象 · 世遗文化

项目 | PROJECT

广东中山小榄文创包装升级计划 | 2023.09

服务 | SERVICE

品牌设计/品牌梳理/LOGO设计/包装设计/品牌VI识别/品牌物料/插画设计/IP设计

团队 | TEAM

@嘉点品牌设计工作室

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策划 | 嘉点品牌设计工作室

商务对接 | 廖嘉文

主案设计 | Lydia

文案设计 | Andy

IP设计 | Joe

三维建模 | 廖嘉文

广东中山小榄镇拥有800多年的悠久历史，是著名的中国菊花文化艺术之乡和中国民间艺术（书画）之乡，共有市级以上非物质文化遗产9项，其中国家级非遗1项、省级非遗2项、市级非遗6项，赛龙艇、洪拳、花灯、刺绣、陶艺、广东粤剧、等非遗项目。

本方案以“菊”为视觉出发点，活化“菊城记忆”，传承文化打造节点，打造新的视觉形象，使之焕然一新。通过以上其地区文化相结合，设计了一系列新视觉，旨在点亮世遗文化，加深世人对菊城的印象的同时，再深层次的优化固有的视觉文创，更为完善的设计小榄的视觉系统，使之文化再传承永久。

Xiaolan Town in Zhongshan, Guangdong has a long history of over 800 years. It is a famous hometown of Chinese chrysanthemum culture and art, as well as a hometown of Chinese folk art (calligraphy and painting). There are a total of 9 intangible cultural heritages at or above the city level, including 1 national intangible cultural heritage, 2 provincial intangible cultural heritage, 6 municipal intangible cultural heritage, and intangible cultural heritage projects such as dragon boat racing, Hongquan, flower lanterns, embroidery, pottery, Guangdong Cantonese opera, etc.

This plan takes "chrysanthemum" as the visual starting point, activates the "memory of chrysanthemum city", inherits culture, creates nodes, creates new visual images, and makes it look new. By combining the above regional cultures, a series of new visual designs have been designed, aiming to illuminate World Heritage culture, deepen people's impression of Jucheng, and further optimize the inherent visual culture and creativity. A more comprehensive design of Xiaolan's visual system will enable its culture to be passed down forever.

@本作品由嘉点品牌设计工作室原创所出